Multidomestic Company (MDC) is an organization with multicountry affiliates, each of which formulates its own business strategy based on perceived market differences. (Source: Mc Graw Hill, “International Business – The Challenge of Global Competition” 10th edition, page 8)
Multidomestic company is a company that has its branches in many different countries, in which the company has the same purpose to market their products or services, but each country has their own strategic management in marketing their products or services. The business and marketing strategy of the company in each country different is because each country has their unique characteristics, such as United States has its own ethnics, its society habits, regulations, rules and much more. In which those are different to the other country such as United Kingdom. So to reach the market with the purpose to sell the products or services, in each country the company makes its own strategy to make rapprochement.
As a Multidomestic Company, the company should follow the regulations, rules or law of the country where the company exists in how to do business in the country. For example, a popular food product like Fried Chicken is sold with different staple food in different country. Such as, in China Fried Chicken is sold with adding Chinese‘s staple food like mie or noodles, and in Indonesia, the Fried Chicken is sold with additional Indonesian staple food like rice.
The definition of Multidomestic Company is different with the definition of Global Company and International Company. Those Global Company and International Company will be explained in other posts.
- What is The Meaning and Purpose of Innovation in Business?
- What are Advantages and Disadvantages of Entrepreneurship?
- What are the Duties and Responsibilities of a Store Manager?
- International Company definition | Multinational Company (MNC)
- What are Advantages and Disadvantages of Private Limited Company?
- Home Based Business – What are the Home Based Business Ideas for a Beginner?
- International Development of Multinational Company (5 stages)
- Why Business Credit Is A Necessity For Every the Owner of Business!
- How to Blend My Strengths for the Needs of My Small Business?
- What are the Applications and Procedures of Defensive Marketing?
Subscribe to this comment's feed
Show/hide comments
| < Prev | Next > |
|---|