Marketing Strategy by definition is about a process that allows organizations to use all available resources (which are usually limited) in increasing the level of sales and gain competitive advantage and sustainable. So with the company's marketing strategy, market penetration can be planned of its products by using existing resources in both internal and external in order the product sales can be increased significant and enduring.
The most interesting case is the marketing model like FREETALK Call Voucher $ 5 gets free $ 5 with the slogan "Let's Count Again!" From this ad I am interested to review the two key phrases that are used by the FREETALK Call Voucher, they are:
$0 How come it is cheaper than free call?
Let's Count Again!
With the second sentence, it is the key for the FREETALK Call Voucher promotion and enchanting words trying to anesthetize the mobile users to use the SIM card. It is legitimate and should be done as part of a marketing strategy. Moreover, competition between SIM Card operators is very tight. It also coupled with the entry of new SIM Card operators which are immediately kicked off with a free call and SMS between the operators during initial product launch.
Basically the customer perspective, SIM card marketing strategy is already used two types of resources as well, namely internal and external customers to enhance the level of sales. Internal customers, where they will be more loyal (types of loyal customers) to this program so that the level of sales is expected to remain, even up in this internal position (Read how to maintain customers). External customer is not fixed (customers who frequently change prime card) and customers of other operators, is expected with this ad that they will be more interested in the product and move into a customer for the FREETALK SIM Card. From the external position, it is expected that the level of sales could rise. In addition, another operator strategy model is also attracting external resources that must be observed so that the marketing strategy will be made that can be more superior compared than other operators.
Now, what to do with the illusion of this marketing strategy? Like a magician, any company that uses marketing strategies will always charm and anesthetize the audience to follow the path of the mind of the magician that created the illusion that seemed real. Let's discuss the illusion of the example case above.
$0 How come there is a cheaper one compared to the free talk offer? According to the info from the SIM Card is that “Active customer of the FREETALK SIM Card which has reached $5 of pulse usage and SMS usage of phone can take advantage from this program over a period of FREETALK time within Pk. 00.00 - 24.00 every day. When the next day the customers using a longer pulse for $ 5 more and then the customers will get a bonus $ 5 more, and so on. Bonuses are not cumulative and can be used on the same day”
Let's Count Again!
In the reality, is there any business in world that is run by gaining sales of $0? Nothing, except charity corporate. Well, here is the illusion.
Suppose you have $ 5 credit to be used for approximately 16-17 minutes to fellow FREETALK SIM Card. According to this information, the tariff is only valid on Friday, Saturday and Sunday and for a regional, not national / long distance. Once you use you will get another bonus of $ 5 pulse.
Free? $0? No..... You only get 50% discount only. From the rate of $ 5 is actually selling only $ 2.5 The FREETALK SIM Card have been lucked so as a marketing strategy made the remaining $ 2.5 as a bonus. Indeed, the advantages of being less, but the goal of increasing sales in this way can be achieved even if the customer could increase profits more and more. In short, with the actual price of $ 5 you will get pulse $ 10 or in other words the pulse of $ 5 can be obtained at a price of $ 2.5 only.
Well... $ 0 is not real is not it? Because you still have to buy and not free. That is illusion. However you calculate it, you will not find a $ 0. Let’s count again......!
From my explanation above, it is clear enough for us that marketing strategies can be used to perform the illusion for the best companies for increased sales of its products, and this is fine in the business world because there is no business that expects an income of $ 0. Just the way you how to package your marketing model becomes more interesting to look at internal and external resources that exist.
One thing to note, do not see the honesty in marketing strategies to package because honesty would not be interesting. But if you want to survive the next world then prioritize honesty in packaging marketing strategy, because sometimes God works in ways that we cannot understand. Honesty may even be a major capital for companies in increasing sales that more sustainable.
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