Promotion activities in line that has its marketing plan and can be controlled well; it is increase product sales. From the explanation above, it can be taken a conclusion that the definition of promotion is to persuade and guide consumers, in order to realize and create exchanges, in other words marketing campaign is to convince as well as introduce product recalls product benefits to the buyer so they want to buy the product.
For promotion (promotional mix) achieve the optimal goal, it is necessary to consider several factors, as follow:
- The magnitude of the cost of providing promotional activities
- Extent of the market and existing market concentration.
- The type and nature of the marketed product
- Business cycle or product life cycle (product life cycle)
From the explanation about the promotion problem above, it can be concluded that the purpose of benefits or the importance of promotion are:
- Changing consumer behavior and opinions,
- Inform the target market about product offerings,
- Persuade the consumer society, for love, and encourage to purchase,
- Reminding the consumer about product benefit,
- Maintaining the company's product brands.
While the benefits of promotion in general is affecting sales levels, so that the company expects profits to increase to gain promotion in particular is an information tool in introducing the company's products. So before promoting your product, make sure that you know the benefits of your product, so that you will know how to promote your product to your customers.
Subscribe to this comment's feed
Show/hide comments
| < Prev | Next > |
|---|