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In retail business, you need to consider several important duties and responsibilities that have great influence on small store, minimarket, and even supermarkets’ efficiency and effectiveness. As a shop owner or store manager, first you must ensure that no single person in our company that have nothing to do with the outcome. Then the next steps a shop owner or store manager performs observations by concentrating examine these critical points. The points are consist of five, they are, Sales and Profitability, Merchandise Inventory Control, Control of Human Resources, Asset Handling and Customer Service.

1. Sales and Profitability - Each store manager knows that their goal is to achieve sales targets set. However, although the target was achieved, but not necessarily the store has obtained a satisfactory profit, even can also lose. Therefore, a store manager had to make things efficient, so that the sales targets achieved can earn profit. To make your store to be efficient, there must be some ways should we apply, as one example of them is exploiting Pareto Law system to maximize sales of each item in your store. For the explanations of how to manage our stores as efficiently as possible, it will be discussed in the book published by Zhimzone Publisher.

2. Merchandise Inventory Control - In the retail business, merchandise is to be the factor that determines whether or not the shop is ideal. If you store complete with a variety of goods sold, the store will be more ideal and can attract the attention of visitors, so they will remember our store as a department store or a complete store. Therefore, in any retail business, inventory ideal is "just enough" is not excessive and does not lack. After you use the Pareto Sales Principle, you will know which group of items belongs to Slow Moving Items (SMI) and Fast Moving items (FMI), and then you will be able to view the Inventory Turn Over (ITO) of each item. So, you can make your inventory inventories just enough. In the book will be explained more detail how to apply the connection of Pareto Sales technique and ITO to increase profits.

3. The Control of Human Resources - When the two factors mentioned above have been set, then we need to do is take advantage of all workers are exactly the right quality and quantity. To achieve it, we need to train, motivate and evaluate the store's workers. There are many important things we need to do to increase loyalty of the workers. For further discussion will be explained in the book.

4. Asset Handling - The purpose of the asset handling is to ensure that the asset function properly so that support achievement of the goals of the store operation. Assets are people and objects that are useful to have a value. Asset basically divided, among other things, tangible assets and intangible assets. The common things the store manager has to control are maintaining the cleanliness of the store, and maintaining and care for the asset. Based on the observation, of course there are further detail explanations for each these two things.

5. Customer service - In customer service, a store manager needs to consider several important points such as, provide information of access roads into the store, parking area, during the service, and cashier. The customer service is useful to increase the loyalty of customers. If you still have questions or wish to discuss any of these topics, you can buy our book and please ask your questions about the retail business to admin@zhimzone.com

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