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Most companies allocate marketing budget large enough to increase selling power while creating the market image. But not all work fit expectation, especially when the salesperson is not equipped with adequate knowledge and of course this condition will worsen the company's performance.

We certainly know there are many guides on ways to sell an effective way to earn big profits, but now I want to express things that often occurs in the fields that are becoming scourge in the sale, they are as follow:

1. One Sales Strategy

Strategy is a very important thing there is in the business world, including to sell. Generally made without regard to the sales strategy input or what the customer needs. Consequently, the concept of stand-alone sales and does not relate to the customer. Concepts and rules about the sale in the sales strategy should include aspects of customer, such as why customers buy the product. About what things that makes customers interested and consumerist is the basis for companies to establish sales strategies. In addition, it is necessary also in the make profile clients, we usually can get it after the "Customer Satisfaction Survey"

2. No mapping condition and benchmarking against competitors

Because players are not our own it is necessary once the mapping of similar competitors that can be taken right strategy for selling. Many other companies engaged in the field or the same product so that the inevitable competition (competition) and this of course cannot be avoided but can in News. The lack of understanding of the company on the map of competition is the cause of the drop in their sales. Mapping this to be a very important and should be done, this is among other companies as to who the competitors, where we company position, what advantages and disadvantages compared to our competitors' products. Other important matters related to the strategies of competitors. It is very well if you know what the strategy steps of competitor, because you can anticipate them early before the strategy of competitors in the market response. In this case we can also use the SWOT method

3. De Motivation

Motivation, especially for salespeople (sales), plays an important role. They are usually overshadowed by the target to be achieved so that they only focused on the products general. They will be discouraged if the target is not reached. Therefore, a supplement salesperson that has a high motivation is also a prerequisite for achieving set sales targets because they are capable of performing the task, although shadowed by the target.

4. FU is not sustainable

Sales personnel generally did not control much information about the product. This condition is worsened by the lack of effort from the company to provide a detailed guide on sales of products that are needed when facing customers is often not adequate. Steps to be taken are usually delayed, and have prospects. Therefore, companies need to equip salespeople with various information (if necessary training) about the product so that the information required by customers when it can also be fulfilled so that they can directly respond to the prospect. This is a company asset, so do not be afraid to spend money to equip its sales force, however they are the spearhead of the advance in front of the face of our customers.

5. Writing Wrong Message

Sales personnel often receive complaints from customer regarding information that is not clear and confusing. For example, writing too much use of technical terms so that customers do not understand. A product - whether superiority, uniqueness or any other value is usually the company will use tools such as brochures, flyers, banners, ads, etc.. If the message to customers was not fully understood, it will reduce the target, and ultimately affect sales.

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